PLOT Journal
2011–PresentCreative Direction
Brand identity
Print collateral
Publication Design
Advertising
Website Design
Copywriting
Pedagogy
2018 Center for Architecture
Doulas Haskell Award
for Student Journals
2015 ASLA Honor Award
The Challenge
The Graduate Program in Landscape Architecture at the City College of New York sought to create a new publication for students to explore relevant topics bubbling up inside and outside the classroom. Further, it wanted to create a commons in which current students, alumni, faculty, and friends of the program could share critical texts and design explorations in a collaborative discussion, reflection, and conversation.
The Approach
We created an identity and editorial format for PLOT that can adapt to each issue’s subject matter. Each issue considers a theme that shapes new ways of collectively reconsidering the city, invented territories, and contested grounds. One particularly compelling aspect of desin is the selection of cover images, each an image of the work of female land artists and performance artists operating within the urban landscape; these include Agnes Denes’ Wheatfield, Barbara Kruger’s Picture This, Pat Oleszko’s Darwin’s Nightmare, and Mierle Laderman Ukeles’ The Social Mirror, among others.
PLOT’s power is the ability to inform and inspire. Its audience has broadened to include not only the City College community, but prospective landscape architecture students, and practitioners, and professors. Interest from local not-for-profit groups engaged with architecture, urban design, urban planning, and landscape architecture locally and regionally have expanded its reach.
The Graduate Program in Landscape Architecture at the City College of New York sought to create a new publication for students to explore relevant topics bubbling up inside and outside the classroom. Further, it wanted to create a commons in which current students, alumni, faculty, and friends of the program could share critical texts and design explorations in a collaborative discussion, reflection, and conversation.
The Approach
We created an identity and editorial format for PLOT that can adapt to each issue’s subject matter. Each issue considers a theme that shapes new ways of collectively reconsidering the city, invented territories, and contested grounds. One particularly compelling aspect of desin is the selection of cover images, each an image of the work of female land artists and performance artists operating within the urban landscape; these include Agnes Denes’ Wheatfield, Barbara Kruger’s Picture This, Pat Oleszko’s Darwin’s Nightmare, and Mierle Laderman Ukeles’ The Social Mirror, among others.
PLOT’s power is the ability to inform and inspire. Its audience has broadened to include not only the City College community, but prospective landscape architecture students, and practitioners, and professors. Interest from local not-for-profit groups engaged with architecture, urban design, urban planning, and landscape architecture locally and regionally have expanded its reach.



Interior Spreads








Launch Party Posters